The Atlantic: the enemy of cool
“Calculation is the enemy of cool, it seems. Earlier this year I spoke with Edward Slingerland, a professor of Asian studies at the University of British Columbia, who studies cool full-time. In a post called “How to Not Try,” he explained to me four approaches to not trying. I think about them constantly.”
James Hamblin, “No one Wins the Breakup on Social Media,” The Atlantic, December 4th 2014.